go into all the world
the following blog was taken from a newsletter from our founder earlier this year. It serves to further explain our mission and current goals in creating Christian media.
Hi! Can you believe we’re already in June… halfway through this year?!
Time really flies. Especially when you’re hard at work doing things that are important to you. Speaking of that, I’d like to take a moment to share what’s new and on my heart for the rest of this year when it comes to all things My Sunshine Media.
Just recently I shared a little about my new vision to create Christian content, whether that be in book or film format. I truly believe stories have the power to change lives. After all, isn’t that what we see in the Bible? Sure, but don’t just take my word for it. It’s actually something I can prove with science!
For several years now, I have been aware of this thing called the “mirroring effect” that is known to some in the film industry. However, I just learned recently that this also happens while reading novels! According to one study, researchers explain that when reading fiction, our brains have the ability to feel what the characters feel, and certain regions of our brain are simulated as if it was happening to us. Isn’t that crazy?!
Again, that is the hidden power of storytelling.
So…the big question we all might be asking ourselves is what kind of stories should we be telling as Christians? And, can we reach people with the message of the gospel outside of sharing scripture in a church service? I vote yes.
In Mark 16, we see the command to “go into all the world and preach the gospel…” While that is a powerful saying known to most in the Christian community, I truly believe that it has been the source of a lot of confusion and frustration for many believers in modern times. Why? Because we have simply confused all the world with meaning that we need to become missionaries to a foreign country, or start a local church, to reach people with the message of Jesus. I assure you that is not the case.
In fact, the power of modern media has completely changed the way we reach people every day. Did you know that a report two years ago showed that mobile phone subscriptions have now surpassed the world population? Yep. As of 2022, there were over 8 billion users compared with over 7 billion people!
This reminds me of a quick story I’ll share: when I was a couple of years out of high school, I embarked on a two-week cruise with my sister and a family friend to Europe. While we were on the ship at dinner, we became friendly with one of our waiters and started talking to him about his own life. Somehow in the conversation, we learned that he was reading a book by Joseph Prince! As far as I can remember, he was not from the United States. And yet we were talking about faith and a Christian author with a stranger in the middle of the ocean between the main course and dessert. Crazy, right?!
That is the power of not just the written word (books), but also marketing and world-wide reach. And that is what we are striving to do this year at My Sunshine Media.
To go into all the world… but to do it in a strategic way, from the other side of a screen or a page- where most of the world currently is today.
And I truly hope you will be a part of that journey.
Best wishes,
-Sarah Hall